LA Confidential about CULT925

 

HEADS OF STATEMENT
SWISS CRAFTSMANSHIP MEETS CALI COOL IN
CULT925’S STERLING SILVER JEWELRY.

“ONLY NATURE IS PERFECT,” says JP Di Lenardo, known worldwide for his Di Lenardo & Co. fine jewelry and watches. His obsession with the natural world helped fuel his newest jewelry line, Cult925 (cult925.com), which is exclusively carried by suitmaker-to-the-stars David August (3140 Airway Ave., Costa Mesa, 714-545-7848; davidaugustinc.com). Says David August founder David Heil: “Cult925
raises the bar in every area—it’s fresh, raw, strong, intricate, and extremely beautiful.”
Sterling silver—combined with characteristic Swiss artistry and attention to detail, including a labor-intensive molding process by which a realistic patina is produced—allows Di Lenardo the freedom to show off the “nitty gritty” of his pieces. The line came about organically, and Di Lenardo was reluctant to do it at first. “I had an exhibition of skull jewelry in my store [in Switzerland],” says Di Lenardo. “My friends kept asking me if I was selling them because they wanted to buy.”
He now counts rock stars among his many fans… along with the high-powered husbands of the “housewives” who rock the OC. LAC

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